Cookie Policy

1. Introduction

This Cookie Policy explains how LotsSocial, operated by LotsTech AI Solutions Private Limited ("we," "our," or "us"), uses cookies and similar technologies when you visit our website and use our services (collectively, the "Service").

This policy explains what these technologies are, why we use them, and your rights to control our use of them. This Cookie Policy should be read together with our Privacy Policy and Terms of Service.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies allow websites to recognize your device and store some information about your preferences or past actions. This helps improve your browsing experience by remembering your settings and providing personalized content.

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the Service to function properly and cannot be disabled. They include:

• Authentication Cookies: Keep you logged in to your account
• Security Cookies: Protect against fraud and ensure secure connections
• Session Cookies: Maintain your session state across pages
• Load Balancing Cookies: Distribute traffic across our servers

3.2 Functional Cookies

These cookies enhance functionality and personalization but are not essential. They include:

• Preference Cookies: Remember your settings (theme, language, timezone)
• Interface Cookies: Remember your UI preferences and customizations
• Feature Cookies: Enable enhanced features and functionality

3.3 Analytics Cookies

These cookies help us understand how visitors use our websites:

• Google Analytics 4: Counts visits and shows which pages and links people use. It sends Google page views and button clicks, never your name or email address. Ad features and ad personalization are off.
• European visitors: On a European time zone, Google Analytics does not load at all until you accept it in the consent bar (Google Consent Mode v2, basic mode). Rejecting it means it never loads. You can change your choice any time with the "Cookie settings" link in the footer.
• Cloudflare Web Analytics: Also counts visits, and sets no cookies.

3.4 Signup Source Cookie

On your first visit we set a first-party cookie named lots_ft. It holds the utm_source, utm_medium and utm_campaign of the link you arrived from, the referring website's domain, the page you landed on and the time of that visit. It contains nothing that identifies you and is never overwritten by later visits. When you create an account, it is read to record where you first came from, as described in our Privacy Policy. It follows your Google Analytics choice: on a European time zone it is set only after you accept.

We do not use advertising, retargeting or social media tracking cookies.

4. Specific Cookies We Use

5. Third-Party Cookies

We may also use third-party services that set their own cookies. These include:

5.1 Analytics Services

• Google Analytics: Sets the _ga cookies listed above to help us understand website usage, subject to the European consent bar
• Cloudflare Web Analytics: Counts visits without setting cookies

6. How Long Do Cookies Last?

Cookies have different lifespans depending on their purpose:

6.1 Session Cookies

These are temporary cookies that are deleted when you close your browser. They are essential for maintaining your session while using our Service.

6.2 Persistent Cookies

These cookies remain on your device for a set period or until you delete them. They help us remember your preferences and provide a better experience on return visits.

• Short-term: 24 hours to 30 days (authentication, preferences)
• Medium-term: 30 days to 1 year (user preferences, analytics)
• Long-term: 1-2 years (analytics)

7. Your Cookie Choices

7.1 Browser Settings

Most browsers allow you to control cookies through their settings. You can:

• Block all cookies
• Block third-party cookies only
• Delete existing cookies
• Receive notifications when cookies are set

7.2 Browser-Specific Instructions

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions → Cookies and site data

7.3 Opt-Out Links

You can opt out of specific third-party cookies:

• Google Analytics: Google Analytics Opt-out
• European visitors: Use the "Cookie settings" link in the footer to change your Google Analytics choice

8. Impact of Disabling Cookies

While you can disable cookies, doing so may affect your experience with our Service:

8.1 Essential Cookies

Disabling essential cookies will prevent you from using core features of our Service, including:

• Logging into your account
• Maintaining your session
• Accessing secure areas
• Using authenticated features

8.2 Functional Cookies

Disabling functional cookies may result in:

• Loss of personalized settings
• Need to re-enter preferences each visit
• Reduced functionality of certain features

8.3 Analytics Cookies

Disabling these cookies will:

• Prevent us from improving our Service based on usage data
• Limit our ability to see which channels bring people to LotsSocial

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify you through our Service or by email
• Provide prominent notice for significant changes

We encourage you to review this policy periodically to stay informed about our use of cookies.

10. Contact Us

If you have questions about this Cookie Policy or our use of cookies, please contact us:

11. Additional Resources

For more information about cookies and online privacy, you can visit:

• All About Cookies
• UK ICO Cookie Guidance
• Cookie Education