Privacy Policy

Last Updated: July 26, 2025

1. Introduction

Welcome to LOTS Social ("we," "our," or "us"), a social media management platform operated by LOTS Tech Services, a registered sole proprietorship firm based in India. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services (collectively, the "Service").

We are committed to protecting your privacy and ensuring transparency about our data practices. This policy applies to all users of LOTS Social, regardless of their location, and complies with applicable privacy laws including the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other relevant data protection regulations.

2. Information We Collect

2.1 Information You Provide Directly

  • Account Information: Email address, name, and password when you create an account
  • Profile Information: Optional profile details you choose to provide
  • Content: Posts, captions, images, videos, and other content you create or upload
  • Communication: Messages you send to us through support channels
  • Payment Information: Billing details processed securely through third-party payment processors

2.2 Social Media Account Information

When you connect your social media accounts (Facebook, Instagram, YouTube, X/Twitter, Pinterest), we collect:

  • Account identifiers and basic profile information
  • Access tokens and refresh tokens (encrypted and securely stored)
  • Account metadata necessary for posting and management
  • Publishing permissions and capabilities

2.3 Automatically Collected Information

  • Usage Data: How you interact with our Service, features used, and time spent
  • Device Information: Browser type, operating system, device identifiers
  • Log Data: IP addresses, access times, pages viewed, and referring URLs
  • Cookies and Tracking: Session data, preferences, and analytics information

3. How We Use Your Information

We use your information for the following purposes:

3.1 Service Provision

  • Creating and managing your account
  • Scheduling and publishing content to your connected social media accounts
  • Providing content creation tools and AI-powered features
  • Managing media uploads and storage
  • Processing payments and managing subscriptions

3.2 Service Improvement

  • Analyzing usage patterns to improve our Service
  • Developing new features and functionality
  • Troubleshooting and providing technical support
  • Ensuring security and preventing fraud

3.3 Communication

  • Sending service-related notifications and updates
  • Responding to your inquiries and support requests
  • Providing important account and security information
  • Sending marketing communications (with your consent)

4. Legal Basis for Processing (GDPR)

For users in the European Economic Area, we process your personal data based on:

  • Contract Performance: To provide the services you've requested
  • Legitimate Interests: To improve our services, ensure security, and communicate with you
  • Consent: For marketing communications and optional features
  • Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

5.1 Social Media Platforms

We share content and necessary metadata with connected social media platforms (Facebook, Instagram, YouTube, X/Twitter, Pinterest) to publish your content as requested. This sharing is essential for our service functionality.

5.2 Service Providers

We work with trusted third-party service providers who assist us in:

  • Cloud hosting and data storage (Supabase, Cloudflare)
  • Payment processing (Stripe, PayPal)
  • Analytics and monitoring
  • Customer support tools
  • Email delivery services

5.3 Legal Requirements

We may disclose your information when required by law or to:

  • Comply with legal processes or government requests
  • Protect our rights, property, or safety
  • Prevent fraud or security threats
  • Enforce our Terms of Service

5.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections.

6. Data Security

We implement industry-standard security measures to protect your information:

  • Encryption: Data is encrypted in transit and at rest
  • Access Controls: Strict access controls and authentication requirements
  • Regular Audits: Security assessments and vulnerability testing
  • Secure Infrastructure: Enterprise-grade hosting with security monitoring
  • Token Security: Social media access tokens are encrypted and securely stored

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but are committed to maintaining the highest security standards.

7. Data Retention

We retain your information for as long as necessary to:

  • Provide our services to you
  • Comply with legal obligations
  • Resolve disputes and enforce agreements
  • Maintain security and prevent fraud

When you delete your account, we will delete or anonymize your personal information within 30 days, except where retention is required by law or for legitimate business purposes.

8. Your Rights and Choices

8.1 General Rights

  • Access: Request information about the personal data we hold about you
  • Correction: Update or correct inaccurate personal information
  • Deletion: Request deletion of your personal data (subject to legal requirements)
  • Portability: Receive your data in a structured, machine-readable format
  • Objection: Object to processing based on legitimate interests

8.2 GDPR Rights (EU Users)

If you are in the European Economic Area, you have additional rights including:

  • Right to withdraw consent at any time
  • Right to restrict processing
  • Right to lodge a complaint with a supervisory authority

8.3 CCPA Rights (California Users)

California residents have the right to:

  • Know what personal information is collected and how it's used
  • Delete personal information (subject to exceptions)
  • Opt-out of the sale of personal information (we do not sell personal information)
  • Non-discrimination for exercising privacy rights

8.4 Exercising Your Rights

To exercise any of these rights, please contact us at privacy@lotstech.com. We will respond to your request within 30 days (or as required by applicable law).

9. International Data Transfers

LOTS Tech Services is based in India, and your information may be transferred to and processed in India or other countries where our service providers operate. We ensure appropriate safeguards are in place for international transfers, including:

  • Standard Contractual Clauses approved by the European Commission
  • Adequacy decisions where applicable
  • Other appropriate safeguards as required by law

10. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Maintain your session and preferences
  • Analyze usage patterns and improve our service
  • Provide personalized experiences
  • Ensure security and prevent fraud

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our Service.

11. Children's Privacy

Our Service is not intended for children under 13 years of age (or 16 in the EU). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete such information.

12. Third-Party Links and Services

Our Service may contain links to third-party websites or integrate with third-party services. This Privacy Policy does not apply to those external sites or services. We encourage you to review the privacy policies of any third-party services you use.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of material changes by:

  • Posting the updated policy on our website
  • Sending email notifications for significant changes
  • Providing in-app notifications where appropriate

Your continued use of our Service after the effective date of the updated policy constitutes acceptance of the changes.

14. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

LOTS Tech Services

Email: contact@lotstech.com

Website: https://www.lotstech.com

For EU users, you may also contact your local data protection authority if you have concerns about our data practices.

15. Governing Law

This Privacy Policy is governed by the laws of India, while respecting the privacy rights granted under GDPR, CCPA, and other applicable privacy laws based on your location.